About B&C

Business is complicated.
No time. Diminishing resources. Grand expectations. Pressure. No wonder so many companies get off course.

Berwanger & Company conducts
» market research
» business strategy
» positioning
» marketing innovation
to help companies find their own path to success.
 
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Testimonial: Service

“
Joe led the team that created an entirely new brand for our research firm. This brand has been a big success in helping us build our business. It was Joe's analysis of the problem and creative solution that has been a big part of our success.
Philip Dean Qessential Research
 
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Testimonial: Corporate

“
Joe and his team helped us find a real, strategic vision. Working with them was one of the most fun, exhilarating, and impactful marketing efforts I've been involved with.
Brian Kisiel Geoinsight Inc
 
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Testimonial: Biotech

“
Joe is a student of industry trends and business theory ... this combination of academic knowledge, practical experience, intelligence, humanity and dedication make him an effective leader, respected colleague and valued friend.
Douglas Sayles Communications Executive
 
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All News
Current News

Plot Your Strategy

Services ~ 18 Aug 2010 0 Comments
Plot Your Strategy

Plot Your Strategy™ is a unique tool to help you simplify two things about your business: 1) The Story of Your Company. This is the cornerstone of your brand strategy, which informs your team and customers what you promise to do everyday. 2) Your Mile Marker Map. This is a chart to help streamline your business to better meet your goals for success.

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The Plot Your Strategy Perspective

Services ~ 18 Aug 2010 0 Comments
The Plot Your Strategy Perspective

When it comes to thinking about business strategy and brand positioning, are you lost? Plot Your Strategy™ includes a simple metaphor that can help you think about how all the pieces of your business can work together better.

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